Insisting on Design Innovation

Founded by CU in 2011, Baseus is a 3C electronic brand under Shenzhen Times Innovation Technology Co. Ltd., which integrates research and development, design, production and sales. Baseus is simplified from the brand slogan “Base on user”, which represents that the brand insists on thinking from the perspective of users, and the products are designed with high aesthetic and practical value.

8 years of growth has enabled Baseus to become a leading enterprise in China's 3C electronics industry, and has always adhered to the design philosophy of design innovation and practical aesthetic, focusing on the new technology and environmentally friendly materials, while integrating fashion elements into products.

Technical and Quality Strength

In addition to innovation ability, Baseus also focuses on technical and quality strength, seeking excellent technical partners in various fields and jointly developing more competitive products.

In 2019, Baseus Laboratory was established with 35 professional quality engineers providing technical support. For each and every product of Baseus, it will go through the quality inspection of Baseus Laboratory before being delivered to the market, so as to ensure that the product can maintain excellent performance in various use environments.

At the same time, in order to ensure the smooth sale of products to all parts of the world, we conducted the localization certification for different products in various countries with a view to ensure that the quality of products can pass the tests in all countries in the world.

Diversified Product Layout

At the beginning when Baseus was founded, most products were mobile phone accessories. However, with the gradual expansion of the market and the iterative updating of products, the original simple products are difficult to meet the needs of the vast number of users, and timely transformation is imminent. In 2019, Baseus entered into the Era 3.0 and began to lay out new product lines, so as to open a diversified development model.

At present, Baseus has established 11 complete product lines. With one Baseus as the center, it is also developing and producing multiple categories of products such as Baseus Gamo, Baseus Audio, Baseus Lighting, Baseus Automotive and Baseus Home Appliance so as to continuously meet customers’ demand for intelligent products.

Baseus Flagship Stores in The World

In November 2017, Baseus has covered more than 180 countries and regions around the world through 600 global physical stores, and the number of global flagship stores has reached more than 100 stores. In the future, the number will continue to expand, by 2019, it is expected to reach more than 400 stores.